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Title : New Rules of Marketing & PR, 6th Edition, The
Author : David Meerman Scott
ISBN : 197864955X

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ebook download new rules of marketing 26 pr 2C 6th edition 2C the

The international best seller - now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the "next big thing". The New Rules of Marketing & PR is an international best seller with more than 375,000 copies sold in 29 languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention...

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